Our understanding of aging and longevity has undergone a revolution in the last decade with dramatic strides in such things as epigenetic reprogramming, stem cells, mTOR, AMPk, and sirtuins. Today we speak with Laura Minquini – host of the future of longevity series. She is also the founder of MYKIGAI, a direct to consumer longevity platform dedicated to the education, vetted curation and management tools for people to get on board with longevity as a lifestyle. Having spent most of her career in trend forecasting and branding design and fashion products she sees the potential of longevity becoming the next big consumer category empowering people to take their health in their own hands.



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Robert Lufkin  0:00  
Welcome back to the health longevity Secret show and I’m your host, Dr. Robert Lufkin. Our understanding of Aging and Longevity has undergone a revolution in the last decade with dramatic strides in such things as epigenetic reprogramming stem cells, and tour MP kinase, and sirtuins. Today, we speak with Laura mankini, host of the future of longevity series. She is also the founder of my key guy, a direct to consumer longevity platform dedicated to the education vetted curation and management tools for people to get on board with longevity as a lifestyle. Having spent most of her career in trend forecasting and branding, design and fashion products, she sees the potential of longevity of becoming the next big consumer category, empowering people to take their health into their own hands. And now, please enjoy this interview with Laura mankini. Hey, Laura, welcome to the show.

Laura Minquini  1:12  
Hi, Robert, thank you for having me here. I’m very excited about this. Yeah, I

Robert Lufkin  1:17  
can’t wait to get in and talk about this. So many interesting things to talk about with longevity. But before we dive into that, maybe you could just take a moment and tell us a little bit about what inspired you to get involved in this space.

Laura Minquini  1:35  
Yeah, so my name is Armand Keaney. And I’m the co founder of Mikey guy, discovery and recommendation platform for longevity. I also like to call myself a longevity advocate. I didn’t have traditional route in arriving in longevity, because I’m not a medical scientist, or an MD, and I’m not interested so much in living forever. How I arrived here is I started my career in fashion and fashion editorial, I moved to marketing. And then I had an amazing opportunity to start a company. About a decade ago, we were doing consumer tech products and Europe, we were the first one to brand them as fashion accessories. And we were working with Apple or the most amazing fashion stores around the world. And I did that for about eight years, it was very exciting time traveling around the world. Distribution, all of these things, how ever I realized at some time that there were piles of plastic around the world that were going to live longer than I did. And a lot of other people, I did not want to continue that. And I didn’t want that to be my legacy. So we sold that company. And I looked for a long time to do something meaningful. With the next stage of my life I wanted, I looked for many different metrics, things that were did not make people consume stupid things, something that would have a positive impact to society. And it was difficult to find, actually, it took me two years I was consulting, and I got a dog and somebody asked me to volunteer my puppy to retirement homes and hospitals, because there’s a miniature Doxon. He’s great for pet therapy, because you can put them on people’s laps, and he’s tiny. So I started doing that. And I discovered as I like to say, the world of aging. And I said I discovered the world of aging, because we think we know aging is going to happen. But I don’t think we do people don’t want to think about it. They only think about it, I guess start to kind of be confronted with it in their 30s 40s and 50s. You’re really in the middle of it and you realize, oh shoot, I’m getting older. But what I discover at these retirement homes and hospitals is is that people are don’t want to go into these places. Usually, they end up there because of the seas or because something happened in terms of like that, because that first fall or neurodegenerative diseases did happen. And to me, I said, Okay, this is my mission. How do we change the way we age? Because this is not what I found people liked in terms of they took away their pets, they miss their communities, I realized that ideally, people want to age what they call an anti aging space and aging in place. So I did a market research I looked into different areas of aging from how you keep making income to companionship aging in place. And when I was doing that, I started interviewing some people in longevity, some scientists, some stem cells, stem cell therapy is other founders. And then I discovered the longevity space and I thought okay, this is really getting to root causes, not just treating symptoms, but it’s with longevity, preventive health, and regenerative health, that we have the best opportunity to age differently. So that’s how I got into longevity and why I decided that this is the field that I wanted to be in. I discover a somebody that had a more branding and storytelling that this story we tell we longevity is not necessarily the most consumer friendly, and that there was a lot of work that I mean that I would want to come and help in the sense of, what are we what I mentioned earlier to you and your discussion. It doesn’t inspire people, when you tell them immortality, it doesn’t inspire people, that many people when you tell them living to 150. If you’re a biohacker, and an optimizer and you already take care of your health, and you have a certain level of education, of course, you’re inspired by this because either you have the resources or your mentality is already there. I’m already healthy, how do I even achieve more, but most of society is not that way. People have families, they have jobs, some people have jobs that they don’t love. So how do you tell these people Hey, imagine living to 150 and then like, and you’ll never want to live to 80. So the other aspect of it is that what we see of aging is usually very negative. We see people with the C’s, we see people

in convalescence, so it doesn’t inspire people to want to live longer. And longevity. To me, it’s a completely different shifting of mindset is not thinking of treating disease, but preventing disease. And that to me is the biggest potential.

Robert Lufkin  6:50  
Yeah, yeah, you bring unusual expertise to this space in branding. And and I, I’ve heard the quote, let’s talk longevity instead of aging.

Laura Minquini  7:02  
I love I love saying that from your

Robert Lufkin  7:05  
website, I think as well. So it’ll it’ll be fascinating to see how you apply these things. How do you view longevity? Or how is your your concept of longevity changed, after after speaking with these experts, and immersing yourself in any kind of the technology and the breakthroughs of the longevity space.

Laura Minquini  7:30  
So first part was for when I got into the longevity space, I was very opposed to the notion of calling aging a disease. Because you to me, it’s mates. For a lot of people, it will make them think that, Oh, they’re sick as they’re aging, and in a way aging is living. If you’re not aging, it means you stop living and you stop living there. Well, you know, you’re not there. So that’s even worse. But one of the biggest things that I learn is the fact that it’s more of a semantics thing that has to do with how the FDA runs trials. And it’s important that people understand is that scientists calling aging a disease is not because they want people people to feel like they’re sick. And I know some I mean, some longevity scientists would say that, yes, it is a disease because we are getting sick. But I would put the reframing and saying that calling aging disease is important barrier to overcome, how we look at all these trials for new therapies and to do research into diseases of aging. So that was the biggest takeaway. The other thing is the aspect that people don’t realize about cancer, cardiovascular disease, neurodegenerative diseases like Alzheimer’s and dementia. They’re mostly diseases of aging. And it’s true that children can get cancer, it can be genetic, but it mostly happens at a certain point in life. And that has to do with the aging process. So when we talk about fighting aging and diseases of aging, we’re really talking about finding all these things that people don’t want as they get older. So we have to reframe things a bit. But when you get to meet the scientists and what they’re doing, you realize that they’re doing such important work, and it’s not being framed that way, because of some of the language we use.

Robert Lufkin  9:27  
Yeah, yeah. Yeah. Your point on the FDA in particular of classifying language as diseases is really a key point as well, because it not only affects the FDA in their the ability to get funding for trials, but even downstream from that it affects drug development in that investment for for what can be paid for. Because right now you can’t have an anti aging drug because there’s no disease category for aging. So invest Then in the area is limited by that well, as well. So it seems like a small point. But it could have major implications as far as funding research in the area. But But all these points are

Laura Minquini  10:12  
clearly underfunded, people don’t realize that. But what goes into research that targets aging, it’s a minutiae compared to things that go into cancer and other diseases. And I’m not saying we should stop looking at cancer, because one of the big biggest push backs that you get from the general public with aging, and the language that we use, and fighting or targeting aging is, well, we haven’t figured out cancer, why don’t we one thing we can extend life, but it’s all co related, it is just a different way to look at the research. And we could potentially, I mean, you know, being in this space and interviewing a lot of experts, last year saw a really big growth in investment into the longevity field, and companies that are looking into particular particularly into it. And, again, there was pushback, because a lot of the headlines misinterpret or want to use what I call clickbait, you know, rage sales nowadays. So there’s resentment towards billionaires. So Thoreau, and billionaires want to live forever. And then you get a clip, because people just naturally will get mad at that, instead of saying, yes, they are number of wealthy people that are investing to this, but it’s the history of humanity, that it has always been wealthy people who invest into these novel technologies. And they will get to everybody else, like the vaccination happen. I mean, I’ve said it that at the turn of the century, takes the vaccination, clean water, we were able to extend lifespan. And it was first wealthy people that had them just because that’s how things sometimes happen. But it doesn’t mean that he won’t get to the risks of the public and the research into stem cell therapies and looking at all these things, doesn’t just affect the people that invest in it, it will get to everybody else. So to demonize that and make it seem like it’s about living forever, rather than treating the sees. To me, it’s it’s terrible, obviously, because I’m for longevity. The other aspect is, there’s a huge, huge population shift that is happening in the next 30 years, we know that there’s going to be more people over 65 than people under 15. By 2050. If people are not aging, with rejuvenation therapies in place, or preventing the seas, there’s not going to be enough people to take care of all those potentially disease people at a later stage in life. And that could get very scary as far as I see it because having spend time in retirement homes, and knowing a lot of what happens as we age. I mean, long term care facilities, they really suffered during the pandemic, and we’re talking about a situation that could be times many times over if people are not actually aging healthier.

Robert Lufkin  13:28  
Yeah, that’s such such a good point. And also, I want to underscore your other point about all these different diseases, cancer, heart disease, stroke, Alzheimer’s disease, those are very important, but they do right, as you say, share a common underlying metabolic mechanisms. And that’s evidence for that is that the single single greatest risk factor for all those diseases is age. In other words, the aging itself is the risk factor for those so anything we can do to better understand aging will be multiplied, presumably hopefully across all the other diseases that that come on, come on with aging. The I excited to talk about the program that you put on about the the summits that you did over the last last few months, you’ve had great speakers and just fascinating topics. They were they were all called the future on longevity and there were there were four of them. I think the first one was back in June, but you have like Aubrey de Grey, David Sinclair some some great Lewis Parrish, who’s been on this podcast and and several others. Any any takeaways from from that experience for you from that first session? Yeah,

Laura Minquini  15:00  
So to give you context, we were last year, still in the middle of pretty much in the middle of the pandemic. And this famous app came up clubhouse, which was revolutionary in the sense that everybody was there because everybody was at home. And I started with somebody else first, on my end, I did, let’s talk longevity, which was about featuring founders in the longevity space that already had direct to consumer products. So we had people like one skin, which is a peptide and then diagnostics like Mike and age, they already are in the market. And that’s my interest people that are already in the market. And because the longevity community is small, my friends in the field, Dr. Abbey Road, who’s in Oxford, and then Nathan Chang, who has done a mean many initiatives. And now he’s the program director for longevity, biotech, and ondeck. They do have now that they I mean, he’s the one that started it, we decided to do this sort of panel discussion where we would bring together the some of the most important researchers in the field, and discuss where we are with longevity. We’ve had different subjects. And it was very exciting, because as you said, we had some of the most well known researchers and spokespeople, a spokesperson in the field. And I remember one big takeaway is Jim Mellon, a big investor in the fields saying that we simply don’t put enough money into looking at these technologies that could help us to reverse aging, or we rejuvenation. So him as an investor, as somebody who’s made, you know, has had different businesses and is an enthusiast in the end an investor in the field. He says there’s simply not enough money, people think that longevity is big, it’s not first takeaway. The second one was, even between scientists, they’re they have different ways of looking at hallmarks of aging, at the therapies at how they view versus longevity is about extension, or healthspan. So our mission is everybody that’s into this field, that’s one to help the different areas, but there’s not yet an unified. There’s just say, the same way as cancer, the way in which we’re presenting the field, and that I think it’s an important aspect to come to a consensus as a community, simply because it doesn’t help leave everybody’s talking in different ways where, oh, your lifespan or your health span, or you know, it’s just wish I mean, we’re all we all want the same thing in some version or another. And I have friends, what do you call maximalist? Like, for instance, my Nathan, who does I do these let’s talk longevity with you would consider him a maximalist, as were you considered somebody like me a health Spanner, and I believe that we all met in the meet in the middle of somewhere, but it’s so important that we have a unified cohesive voice, to reach to become bigger, to not just be a fringe movement or not just get this, you know, this little funding, but to really inspire people to say, Oh, this is something we all need to fight for, not just people that have their life that, you know, just want to live forever, or have the means to do it. Because you ask people, do you want to live forever? They say no. And you say to them, Do you want to live? Well, you know, healthy until the day you die? And they’ll say, yes. So longevity, to me is that the opportunity to age empowered, to be able to age independently, to be able to view one to stay at home, you stay at home. And that’s one that we’re not aging that way, right now. In North America. It’s a template series with disease towards end of life. And that’s a lot of time with poor quality of life. We need to contextualize live in different ways because people that are in their 50s 60s, they think they’re already quote unquote, old. When you say you have another 30 years of life, that’s not chump change. It’s quite a lot. There’s just so much to do. And when you think that we could extend it another 3040 years. It’s a lot.

Robert Lufkin  19:42  
Yeah, yeah, that’s such an important concept to the idea that we hear repeated so often in this space, but it’s worth saying it again, that as you say that the extending lifespan without improving health span, in other words, the extent Ending lifespan if you’re going to be sick for 20 years instead of 10 years, nobody wants that. But if we can extend healthspan, where we’re healthy longer than most people won’t argue with that. But it’s an important concept. And, and we need to be clear on that message with people as well. In the, in the second future of longevity program. I think that was one you’re referencing with Jim Mellon was there and then also, George Church and near bars, ally, and I guess everybody, yeah. And David Sinclair. Okay. Yeah. And Dr. Nir Barzilai is going to be on our program to talk about his his team trial.

Laura Minquini  20:49  
I love Dr. Marcella. He’s so optimistic. It’s infectious.

Robert Lufkin  20:57  
Very enthusiastic, and yeah. And his team trial, specifically, using Metformin, I think has been fully funded and is even starting now. And that will, that will lay the groundwork, hopefully with the FDA of classifying aging as potentially a disease and hopefully a treatable disease with that as well. What, what else? Any other takeaways from the second from that second conference? On longevity with George Church? I think Christian Fortney was there from bio H labs and Allah hundra Ocampo also, I think, yeah,

Laura Minquini  21:38  
it was like a really big one. It was, I mean, it was so exciting just to be able to get all those amazing scientists, researchers and founders to get them all in one call. And there was I think the biggest thing is that they were also I had the impression that they were also very enthusiastic about doing this. And I think one of the things that happened in the last year, is the fact that there are more people who are interested in elevating these voices. And it’s super important that people don’t think that they need to be scientists themselves to get involved in the field. Because as you as you know, I’m not a scientist myself. I’m just curious. And I pay attention. And yes, it takes some time figuring out who’s saying what, what their area of expertise is, and trying to discern the will I mean, the different trying to look through the different research without really knowing how to read these papers, but figuring out ways in which you can educate yourself. I think, for me, the exciting part is trying to always bring these people that are doing so much important work to the forefront. And not so much during the science communication. Because I’m not a scientist myself, I mean, Dr. Sinclair, and Orion now has his own podcast. And I’m personally a big fan of human. I’m Ricky Romain, who’s a neuroscientist from Stanford and has his very successful podcast. I mean, I think it’s like he has something like I don’t know how many million people follow him. And I go to his IG lives, and he has something like 2000 people or 3000 people on a Sunday at 6pm, then login to listen to him. This is super important work that people get interested in science that they get interested in these influencers in science are people like you, that are exposing these experts to everybody. It shouldn’t be about just scientists, digging into scientists. So when we did the future longevity, as my being the least technical person there, I always wanted to ask the most, they’re not the most basic questions. Or what I wanted to say is as the questions of how do we speak to the general public about this? Or what, you know, what are the messages that are informing us saying that people understand? And that’s why I contextualize it to Jim Mellon saying people think the general public think that there’s a lot of money going into the field, there isn’t. And I mean, you know, those that there isn’t, and we’re not doing enough in prevention, or health education is not there. We’re not talking about the dangers of sugars. We’re not talking about how obesity is, I mean, it’s I mean, they talk about the epidemic, but then we don’t really delve into how do we change it and I just wish that scientists became as big as some celebrities out there who like just you know, put a diet T and everybody goes to buy it. One day, hopefully people will under Stan enough that they themselves, suppose we want to practice better health, because we talked about saving money, right for a future. But in the end, we need to also start thinking of we need to save health. And that’s by prevention. Because you kind of cash out everything towards the end of life, your money, and your health. And whatever you did through all those years is going to compound. And I want to caveat that by saying that, obviously, there’s some genetic predisposition or diseases that you cannot control. But there’s an outlier for everything right? In reality, what is it, they calculated 75 to 90% of lifestyle is, obviously influence your epigenetics, which is how you are going to do eventually with your health as you get older. So there’s a lot that we can do ourselves, that has nothing to do with genes and our health and our aging process.

Robert Lufkin  26:00  
Yeah, that’s such a good point about people becoming interested in science as well as being able to critically look at science to decide for themselves. Yeah. And what are evidence based things and having speakers like Dr. Huberman or Dr. Sinclair and others reach out to to the public and connect with them is great, because it’s empowering people to believe in science and to think critically about their world.

Laura Minquini  26:34  
Well, I love that you say think critically, because there’s something very important is that science is evolving. And I really dislike and when I go to, you know, when you’re having conversations, or like trying to like hosting other podcasts or rooms with people that are also interested in the field and say, Oh, this latest study came out. And intermittent fasting is conclusive to reverse aging. And you’re like, No, no, no, no, we can say those things. Because, in reality, one of the things that frustrates people with science, and that’s why I think the pandemic was crucial and getting people interested, and also a bit confused or hesitant towards it is because wear masks No, but don’t wear masks. And yes, and during fasting helps in aging, and no, it doesn’t. And when you realize that a lot of these studies are in, in mice, there’s a limit to what’s out there. And nothing should be considered as like, Oh, if you do this, it’s I can assure I mean, it’s all evolving. And you have to always caveat with people to tell them, hey, I agree, we eat too much I do. I do intermittent fasting, because there’s so much sugar out there, and we eat too much that there must be something good that happens to my health. But I wouldn’t go as far as saying that you’re going to gain 10 years of your life from intermittent fasting. Because, first of all, we’re all very bio individual. And that’s the exciting thing about longevity. It’s the diagnostics and the personalization. That’s going to come from all these technologies. Not one diet works for one person, it’s not a you know, we cannot do blanket things for everybody. And we’ve learned that we’ve done the best that we can with what technology and science has given us, we’re going to do even better because eating meat, getting an eating an all meat diet and not having plants might work for some but not for others eating all plants and not protein. It’s also not beneficial for everybody. We’re all individuals, not only in personality, but also biologically. And that’s the exciting part about a lot of these amazing companies that are coming into the market, that they’re helping you figure out your own biology and what’s good for you, personally, so you can be healthier.

Robert Lufkin  28:59  
Yeah, yeah, very, very good points and the on the the thing that I like about science, unlike say, politics or religion is you don’t have to believe it for it to be true. And if something is, is true in science, then scientists accept it everywhere. It is a fact if it’s but as you say, it’s constantly evolving to and what we what we accept today will will undoubtedly our models of science will be revised. revised the future

Laura Minquini  29:34  
we’ll just find out more right? Yeah, I’m gonna get better. That’s the only thing in science only gets better. Yeah, yeah, that’s all.

Robert Lufkin  29:44  
And then your last two longevity conferences. I see. You have Morgan Levine from Yale. And then Gordon

Laura Minquini  29:55  
lane, and Matt.

Robert Lufkin  29:57  
Yeah. Matt caver line from I was working with on in the longevity space that I’m working on as well and, and Gordon louts has been on this program with glycans and all. So, what’s the best biological clock for measuring longevity? That’s the

Laura Minquini  30:19  
let’s not get into that overseas. Yeah. I mean, I love what I can eat, just doing with Dr. And Gordon log and with his, with Nicoline, Allah, who’s the co founder, I love it, because they’re looking at inflammation, right, they’re looking at things that matter and your immune system. And that’s, I don’t know, if it’s the clog of aging, but to actually have a window into that. It’s crucial when you think that a lot of what happens when we get older is related to inflammation, and the state of inflammation of our bodies, the one thing that affects a lot of digestion. I mean, so many things are because of that. So if you can have a window into that, and Mark and work and Mark and changing it, it’s a very helpful tool. But the you know that the biological clocks are very, very controversial. Some people think they’re like toys, that they don’t really tell you anything. And that also has to do with the context that there is no one definition of aging, that it’s that everybody can agree on in terms of, oh, this is the one clock or this is the one definition. The body is very complicated, right? So everybody’s looking at different methods, different ways. And to measure this. I personally asked that direct to consumer person thing that people taking interest in these, and using them as tools to optimize their health is ultimately helpful. But that’s because I’m thinking how do we get people more interested in their health and their preventive health and having access to these diagnostics, being able to measure things? I mean, we met through the guys from Bristol health, right? And to me that that’s such a powerful tool to be able to test your oral microbiome. That’s exciting thing for me, it’s imagine I mean, you, you get all these tests at home, and you’re testing the state of your oral health, the taste of this the state of your gut health, your information, and then you’re like, oh, oh, I’m super healthy, or oh, shoot, I really need to start ramping up that or I mean, that flossing or these different things, prevention is key. And we need to get into that. I mean, to me, that’s one of the reasons I started Mikey guy, because when I looked into how to make the most impact to me, it would be prevention is trying to get people interested in staying healthy, not because they’re sick, but because they’re healthy, and they just want to stay that way. And in particular for women, because I think we have this conversation. Women add during perimenopause and menopause, or a rate of aging accelerates. And we don’t talk enough about this. So trying to come up with things that help us go through menopause, or delay it or take away some of the symptoms to me is some of the most exciting research that could be going on right now in terms of longevity, and the longevity of female fertility is highly understudied, good figures women’s health. I’m not I mean, I don’t want to get into that background. Well, you know, when you’ve done when research studies have been run, it’s mostly focused on men with male subjects. So even looking into women like women’s health up close and more personal it’s, it’s something that needs to happen now more than ever, because there’s gonna be a lot of women going through menopause and perimenopause in the next 1015 years. So it’s a hugely under studied and underfunded and underappreciated area of women’s health.

Robert Lufkin  34:15  
Absolutely. Women’s Health across the board in medicine, and certainly longevity as well is deserves a lot more attention than it’s getting. And hopefully that’s, that’s changing. Well, let’s talk about my key guy. What, tell us tell us first tell us what it means. How did you get that interesting name? What’s the what’s the story behind that? And how does that go?

Laura Minquini  34:40  
So the story behind that is I didn’t know what I wanted to do yet, but I did figure out that I wanted that name right away. Go Go for your branding, but when I do my market study, I’ve always I was looking at aging, aging, quote unquote, successfully. Of course when you look at anything that has to do with aging, you We’ll discover the blue zones. And then you know from Dan Buettner that looked at the areas in the world where people live the longest, and is not the longest is, but they live independently. And with relative health. So Sardinia, there are some, I forget the one in California, there’s one there. Yeah, and the one Okinawa, the one that struck me when the name was so quinoa, one thing that they realized the centenarians had was iki guy, and he got has become a very popular concept lately, because we’re talking about purpose, right. And it’s come a lot in professional, I would prefer people that are looking at their careers, and the whole idea of getting paid for what you love. But iki guy goes even more basic than that, because the whole idea of geeky guy was encompassing sense of purpose. But purpose could be waking up in the morning to see your grandchild. Purpose could be waking up to like, cut your bonsai tree. So it’s not about a purpose of a career or like, you know, having this idea of I’m going to be a seal. But simply it’s like a reason for living for wanting to be there. And you can guy was one of these things for the centenarians. So instead of just using iki, guy, I put my EQ guy and it became Mikey guy. And it’s funny because when we do transcripts, Mikey guy, usually phonetic is my key guy, which I find really funny, like my key guy, but the whole purpose of so I found his name. And I said, this is what I want to go with, because I want to make what I do about aging healthy. Or how can we change the paradigm of aging? To me, the paradigm of agents should be shouldn’t be changing, it shouldn’t be about optimizing care providers, or you know how to invoice better, which is important, because if you know, in the US aging is very complicated, just even dealing with insurance. And this is a time when you should be as simple as possible. But apparently, the type of insurances state that you live in really affects what you have access to and the programs that you have access to. And that to me is so terrible, because people at that point don’t really want to be dealing with forums, they just want you know, they want to stay as comfortable as possible. But Mikey guidance, right. I mean, the whole point is how do we age successfully? Or how do we stay empowered in their process of aging. And that’s why I said to me, longevity is about prevention and the opportunity to age differently, or not age hopefully one day, I’m not, I’m not against that. It’s just in the immediate, what can be my, my impact people in the immediate the people that are aging right now. And to me that was providing education tools and exposure to the scientist. So trying to decipher some of this amazing technology, some of these new research and educating the general public by interviewing the scientist doing things like let’s talk longevity, or the future of longevity, how do we take that science and bring it down to the consumer. And the other aspect is kind of becoming a central hub of having all these amazing companies that are doing great things in one place that people can find that, because there’s a ton of startups that are doing incredible things, but they are all over the place. So unless you’re looking for them, you will know that they’re there. And if you want to actually get into the full program, in which you’re really looking at everything that involves in your aging process, there isn’t really a place for that right now. And that’s why I created my key guides. I call the curation and education and I say curation because I’m interested in companies that do really have science behind them that either has a scientific team, or researchers or there’s some solid

research that has has gone into it because as you know, there is a lot of what we thing is holistic health that it’s really based on people being really great, great salesmen. And they say the right things, they put the right words and people think that that’s health and placebo effect is super powerful. But at some point that you know using your oils to get over uric acid you have won’t be enough you that you will need science eventually that’s why you go to a doctor During naturally, but why we can do a lot of these preventive health at home with amazing biotechnology companies that are doing great things and are making these things accessible to you. Like glycan age, bristle health. I don’t know if you know one skin, this amazing four PhD women that developed this incredible peptide for, I guess what you would call what they call it skin span. So I love anything that marries science, technology, and products that go direct to consumer. So that’s our mission to introduce a lot of these companies, to people to make sure that they know they can come to us. And we would have already looked at everything to make sure people know that what they’re getting is vetted and curated. And we’re giving them the best possible companies that are out there. And I do want to say, Dr. David Sinclair, last week, I think had in his podcast spoke about one skin. And I know that the founders from one skin were very excited, and somebody sent it to me. And I said, Well, just so you know, I feature one skin six months ago in our curation for longevity. So we are bringing some of the best companies out there. And I was a trend forecaster. So I do like, I mean, I do have a good eye and catch and thanks even before they become big, so.

Robert Lufkin  41:27  
So that’s great. So the, the, the experience with people anywhere, this is an online community, so people can join anywhere in the world to basically just go to the website, and and then when they become part of the community, they get access to these new companies this as you say curated technology and their evaluations. So what is their experience like? Or is there like a group q&a Or? Well,

Laura Minquini  42:05  
the education comes from the newsletter and our longevity toolkit, we do a weekly newsletter in which we talk about different subjects in the field, not just only related to your health, but how can we make longevity, the biggest next consumer category, as I said, I really would love for people to start thinking about longevity instead of aging. And now because I think people should get into wanting to live forever. But how do you make that switch from going to the doctor not even having to go to the doctor but thing Okay, I’m getting I’m aging is a process that happens from the moment you’re conceived. It doesn’t happen when you’re 40 or 30, or 50. It’s happening as you live. So changing aging from aging to longevity is thinking, Okay, I’m everyday that I’m living, it’s great. It’s a gift, how do I preserve my health for that period? That’s to me is longevity is thinking, taking every possible measure to stay healthy. So we have the newsletter that looks at the industry in general also aging, how do we improve the communication, things that are happening. And then we have our longevity toolkits, where we dissect different areas like the microbiome. This month, in particular, we’re doing a whole section on microbiome, we look at a you know, you get checklist of protocols, this is how you take care of this, gut health, everything that could help you stay healthy, sleep, all of that. So you actually start libraries. And then our curation of brands, we do brand features on a bi weekly basis weekly just depends on when we’re interviewing the founders, where we’re putting together the kids that go with the with that feature. And the biggest part is we get access to our members to the biggest possible discount offer. I don’t like the word discount, because sometimes then people think it’s like something that it’s cheap, but the best possible print price out there in the market. And we do this by two ways. It’s only a limited time, the best price. So we go imagine that it’s like a Black Friday, on a weekly basis on each one of these companies. And it’s limited time offer simply because you can’t keep those tell these companies. Oh yeah, my subscribers should be able to access this forever at this price. Because they’re startups, and they’re doing this, you know, in a limited time and limited unit capacity. They wouldn’t be able to grow their business if this was permanent. But this we do for one reason is sometimes people with new technologies, they’re hesitant and trying new things. And they think why should I try diagnostic for 250 It’s not necessarily like buying a supplement for $30. So by being able To provide limited time, always try these products are really great price, we’re actually making it more accessible. And that’s my thought process is, let’s make this accessible to people to at least try for first time, see how it goes. And then potentially then realize the value that these companies provide in terms of the data that they give you back on your health, the actionable insights, I, I always put the example of constant glucose monitors, if you use a constant glucose monitor for two, three months, it can be about I mean, $500, over the period of those three months, even just even more, right, because you usually get it with a company and an app, and it gives you recommendations, that’s cheaper than if you get diabetes, because diabetes, just to treat it without any of the other diseases is $10,000 a year. So compare that amount five to 700, for like a year, then 10,000. When to me, I see it as a woman who knows another other professional women, women are spending sometimes in luxury shoes about $1,000. If you check your your glucose over a period of three months, know how you’re doing, it’s just so much more valuable than having a pair of shoes that are going to go out of style next year. So you know, trying to reframe things. But our community has also access to a private channel, where I share a lot of articles and we have an in house Jerell scientists is amazing. He’s a researcher and longevity, and has a lot of he’s the one that prepares just for reference. People need to know I’m not the one who prepares the checklists, because then people say she’s not an MD, she’s not a scientist, why are you doing this checklist is that I mean, I have, I’m always bringing experts into the field. And we do have a neuroscientist who specialized and looking at Aging and Longevity doing these toolkits without so that people know, it’s not me who’s making those recommendations. I always go to experts, we’re gonna have to have you do something on metabolic health,

Robert Lufkin  47:12  
Robert? Sure, I’d love it, I’d love it. And, and for for our audience of the video podcast, we’re going to put a code in there and it’ll be Lufkin MD, but it’ll be in the show notes. And they will and if you put that code in, you get the first two months, two months free to to try my key guy and, and see see how much fun all these things are and how valuable this information is.

Laura Minquini  47:40  
Yeah, looking forward to having your members. I mean, you had such amazing guests to that. I also want to consent, contextualize and make you guys not only for people that are already into longevity or health, my mission is trying to convert people that are also in the are curious, and maybe are not health optimizers it has you know, experiencing health can be not just also about taking metrics and measuring everything. I’m personally I don’t know, do you measure a lot of things in your daily I mean, bro, you do Robert, but I myself, I don’t do it. I’m not a quantifier simply because I know my psychology and that’s not out become crazy. If I’m measuring everything all the time. I’m personally one of those like pick and select the different periods, do something about it and mesh from later bottom. If I had to read my abs every day to see if I’m okay, I would literally become crazy. And I just want to contextualize to people that you don’t have to be an you know an enthusiast to get into this because I’m personally not one of those people that is measuring what they are looking at their sleep cycles all the time. And that’s I admire that people that do and it’s I feel a very, I mean, it’s a personal preference, as long as you do something to keep your health and measure some of these outcomes in a way that it’s good for you. Half the battle battle is there.

Robert Lufkin  49:19  
Absolutely. There are many ways to be healthy and achieve longevity and you don’t have to be a bio hacker necessarily. You’re a quantifier and it sounds like the the my key guy community accepts all all comers. Basically, there’s a space for them in there. That just in the last couple of minutes. You mentioned your diet before that you do intermittent fasting. Do you do you follow any other diet? Terry? Or how what’s your fasting pattern just out of curiosity if you wouldn’t share it with us?

Laura Minquini  49:56  
Yeah, so I stopped eating. If I Have a very long day, I guess. I’m trying to do this new thing where you don’t eat when it gets dark. But it’s very difficult when you leave in Canada and it gets dark at 6pm. So, I mean, when you when you get rish or Josiah, return out or geoscientist is to you know, talks a lot about the circadian rhythms. And I know, Dr. Lieberman, and a lot of doctors in longevity talk about this, it’s very important. And I know that one of the big things is trying to not eat when it gets dark. Unfortunately, I live in the north of the world and the you know, the hemisphere, and it gets dark here, like sometimes at 4:30pm. So what I do is the I stop at six, seven, and I mean, what do you call it? 18, six, I guess. So for me, the easiest part is not eating breakfast, but that’s personal. And that’s because I got my body over to use to it. I know that there are people that say it’s very bad not to eat breakfast, it’s just my personal preference. The other thing that I want to say about diet is I’m not I’m not particularly concerned about calorie calories, like, I do believe that nutritionists or people influencers that talk about, don’t worry about calories, there’s something right about it, because not all calories are made the same. And if people don’t have the tools to really be measuring which good calories are in taking, then you can become obsessed about something that is not even necessary to obsess about. I do believe we eat too much in the western world food now it’s really pretty package. The fact that it comes out of Whole Foods doesn’t mean it’s really clean or healthy, because a lot of those rich foods actually have more sugars than anything else. But I’m personally for instance, carnivore, I need to eat animal protein. That’s just I tried to be a vegetarian when I got my dog. Because I realized animals really do have very fond personalities and intelligence that I didn’t you know, I probably do think that other animals like cows, I know that takes, for instance, are smarter than dogs. And now I try not to think of it. I mean, I don’t need pork that much. But I do need to eat animal protein eggs. You know, I love salmon. I love fish. And I do need that animal as much as I would want to. And I know that there are longevity EMTs that say don’t eat protein, animal protein. I know that that’s what feels good for me. So I mean, I tried to get a balanced diet. The one thing I like to say, sugar is the longevity killer, if there’s anything people should do and get rid of is sugars. I don’t eat. Pop, I mean, I don’t do eat. I don’t drink carbonated drinks in terms. So foam. I used to I used to love Coke Zero, I stopped that. I try not to have processed foods. And I really just want to reiterate to people that sugar is everywhere. It’s addictive. We don’t realize that how much it’s in our food. And again, those health foods that you see at home, I love going to Whole Foods. I mean, the packaging, all of these things look so cute, so cool. But people should really pay attention to the sugar content of food because sugar is a huge problem. You know it as an MD mean Alzheimer’s research, cardiovascular disease, all of these things, always tie back to glucose. And if there’s anything that people should get rid of more than the bait, if it’s specials or animals that they should just get rid of sugars. That’s my thing. I do everything to avoid it.

Robert Lufkin  53:47  
Yeah, it’s a consistent theme that that we hear from every expert no matter where they are on the dietary spectrum. It’s pretty much increasingly everybody increased output sugar and processed carbohydrates to starches as well unfortunately,

Laura Minquini  54:07  
oils Well, I mean also the oils Yeah, yeah, but to me, I guess you can only you try to pick one thing right and for me is the sugar it’s get rid of mean and I always say sugar, stress and sleep. You need to work on those three S’s sleep because it regenerates your brain and regenerate your body’s stress because it causes of inflammation that causes all the other problems and sugar is just in your lunch healthy longevity secrets. Those would be like the three because I take care of.

Robert Lufkin  54:43  
So, Laura, how can people find you on social media? We’re going to put all your contacts aren’t in the show notes but just for people who are listening to this as an audio only broadcast, maybe you could tell. Tell them your website and social media contacts

Laura Minquini  54:59  
Yeah, so they can find me on Twitter, Laura I mean Kenny and Mikey guy as they can find us on Instagram On Tik Tok or website. If anybody looks up curation for longevity, they should also directly find or newsletter. And where else I mean, you’re we’re even on YouTube as well. But you know, sometimes we have so many channels, I’ll have to say that I’m myself personally the most active on Twitter I like to the conversations that happen there. I’ve met incredible people learn colleagues, friends, and there’s so much you can learn there and Instagram we also really like because I know that a lot of women in particular discover I mean getting to try and find out more about their health there so and Mikey guide is the abbreviation of my iki guy, but you just take away the I have the you know, wiki guy and it’s just together with my man, thank you so much for having me, Robert, I love to have the reverse have used come on an interview with us to talk about metabolic health and the work you do because I said to you in our conversation, I know that I have a lot of friends that are very much talking about this this year. And I feel like it’s a trend for 20/22 as well where people are there’s more startups and companies going into doing preventive health looking through this area in particular.

Robert Lufkin  56:29  
Yeah, this is it’s such an exciting time to be in the longevity space and the metabolic space and it seems that you know, metabolic health drives longevity so you know, things are things are all tied together again so once again, Laura, thanks so much for spending this hour with us and and letting us get to know you and the good work you’re doing on Mikey guy, I can’t wait to sign up and see how, see what fun we can have.

Laura Minquini  56:59  
Yeah, I’ll send you a link. Make sure that you’re in a newsletter, so you have access to our libraries. And then when we feature you, you also shared with our community. And thank you so much and just a last word to remind to remind everybody that anything that they do in prevention helps towards the later years in life. And then best thing that can happen to us when we get older is to have health. It’s weird how you do everything. So true.

Unknown Speaker  57:30  
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